RELUCTANT UNDERWEAR VISIONARY

I’m Swedish, which means I care deeply about quality, minimalism, and judging people silently.

I spent the better part of my career building brands for other people. Big ones. Fancy ones. Ones with budgets. But never my own.

One day, I stumbled upon some research about bacteria growth in fabric. What I learned was that the fiber in fabric breaks down from wear and moisture, and when it does, it traps bacteria. And not just a few.

if your underwear is older than six months, you might as well sit bare-assed on a New York subway seat on a hot Summer day and call it a lifestyle.

That’s how BHamock came to be. I want to give guys the option of a more hygienic hammock for their jewels, because this is not right.

Confidence starts when you know your banana is packed hygienic and stylish. When what’s closest to you feels phenomenal, you feel great.

BHammock is about making you confident and good. Everyone deserve hygienic underwear.