THIS IS NOT YOUR AVERAGE UNDERWEAR.

Your banana is too important for plastic fabrics, obnoxious waistband labels, or actually anything in white.

We know that when you’re confident where it counts, everything else falls in line.

Something completely new launch on 7.01.25

BORING BRIEFS ARE HISTORY, SO GIVE IT UP.

WE ONLY RELEASE 200 PIECES OF EACH MODEL.

OUR FIRST MODELS LAUNCH ON 7.01.25

Built for when the lights dim and things heat up, and you don’t want to be caught in forgettable underwear.

Premium, breathable fabric that feels like a damn celebration and a fit that says “I was made for this”

Zero awkwardness and maximum swagger. The A Game is here to create memories.

THE A GAME

Designed to outlast the stiff chairs, the never ending meetings, and whatever “chef’s special” they’re slinging at noon.

Solid and sturdy for those “ohno” moments after mystery mayo hits wrong. Stretchy confidence for when your soul quietly dies inside.

More room, more privacy, and more comfort. The Jury Duty wins every time.

THE JURY DUTY

For guys who know how to pull their pants up—and their lives together. Just like Stallone. He wrote Rocky and punched his way into legend.

The Underdog is built for Rocky’s everywhere. These undies define reliability and knows the value of staying consistent.

The Underdog hides what shouldn’t show, and highlights what should.

THE UNDERDOG